Candy brand Sticky says all love is sweet this Valentine’s Day

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Valentine’s Day is an annual global celebration of love, but its festivities are still predominantly centered around heterosexuality, excluding wider representation for members of the LGBTQ+ community.

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With nine distinct candy and packaging designs, each one represents a unique subcategory of love within the LGBTQI+ community inspired by the colours of their respective flags. The initiative aims to drive better understanding and inclusion of these communities and comes with a dedicated website explaining each of the different sexual and gender identities highlighted.

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