Candy brand Sticky says all love is sweet this Valentine’s Day
Valentine’s Day is an annual global celebration of love, but its festivities are still predominantly centered around heterosexuality, excluding wider representation for members of the LGBTQ+ community.
With nine distinct candy and packaging designs, each one represents a unique subcategory of love within the LGBTQI+ community inspired by the colours of their respective flags. The initiative aims to drive better understanding and inclusion of these communities and comes with a dedicated website explaining each of the different sexual and gender identities highlighted.