Candy brand Sticky says all love is sweet this Valentine’s Day

Valentine’s Day is an annual global celebration of love, but its  festivities are still predominantly centered around heterosexuality,  excluding wider representation for members of the LGBTQ+ community.

With nine distinct candy and packaging designs, each one represents a  unique subcategory of love within the LGBTQI+ community inspired by the  colours of their respective flags. The initiative aims to drive better  understanding and inclusion of these communities and comes with a  dedicated website explaining each of the different sexual and gender  identities highlighted.